Photo Credit: Timothy S. Fox-
With digital media stirring at lightning speed, the desire for effective marketing synergy has become an operational action item for all organizations. However, the dispute remains with the key word ‘effective’. Organizations that originally shunned digital adoption, are now realizing that social and digital media are here to stay. These relatively uncharted digital territories for businesses can feel unconquerable, however, with a strategy, measurable tactics and unified efforts, an effective, all encompassing campaign is achievable by all.
Tactics for creating a successful, comprehensive campaign utilizing new and traditional media has dramatically changed. Customer centric is the new standard. Through engaging customers and leveraging their voice, we can learn powerful insight, trust and earn respect. Creating genius-marketing designs and messages are invalid without an interactive digital approach engaging the audience. It’s about talking ‘with’ not ‘to’ our customers and desired targets.
The term ‘Hyper-Synergistic Media’ was a result of one of my graduate class assignments requesting a new term encompassing the essence of new and emerging media. Given the cooperative requirement and interactive nature of emerging digital media, the term seems to embrace the current while allowing room for the emerging.
Hyper – Extremely Active
Synergistic – Various Working Parts Combined for Enhanced Results
Media – The Plural of Medium, A Means of Communication
Backward chaining – working from the desired outcome back through the logical process is the place to start to develop your integrated marketing media plan. What are some of your digital campaign concerns and hangups?