Resolution 2014

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What does it mean to be a good person?

To me, it has meant choosing to do what is right and fair.  It means to be kind and honest, except when the only outcome means another’s pain with no favorable gain.

But I’m starting to see that it means so much more.  Our everyday lives impact the greater good.  Our personal consumer decisions are having a tsunami effect the globe over.

My naïve perspective and careless living have literally sickened me! Everywhere I look in my home, I see permanent plastic that was created with the intent of disposal.  I, the brainless consumer, walked right into this trap and now I’m standing up to my neck in my ‘forever’ junk!

As I type this I do not know ‘how’ I am going to cease my consumer habits and do an abow face… but I have taken the first step and acknowledged my mess.  Below are some links I’ve found to get started.  What about you?

Tips and Tricks

Happy New Year!!!

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‘Coming Into Ones Own’…

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I’ve heard that more times than I know throughout my life, only to now internalize. For me it’s been about choosing to take small steps that have required courage. It has also consisted of embracing seasons containing some of my favorite moments and people.

True… some of those seasons have SUCKED! Sucked the life and spirit out of me… sucked my hope and belief in my talents. But for those too, I am grateful. Those were some of my best lessons. Growth requires learning, flexibility and receptiveness. Opportunities to learn are everywhere, so long as the choice is made to see the growth potential and take that step.

We are all presented with opportunities everyday. It’s choosing to step towards the unknown that sets us all apart. RedKite has an amazing collective of receptive growth consultants that each specialize in sustainable vocations.

• Operational Strategy
• Global Water Solutions 
• Corporate Visibility and Design
• Green Roof and Rain Water Collection 
• Organic Agriculture and Sustainable Earth Practices
• Zero Waste and Lean Practice Workflow Management

The collection of expertise has come to fruition though a general belief in ‘doing well by doing good’, hard work and a passionate belief in one’s purpose.

Learn more ‘About Me’ HERE: http://about.me/katrinamccullough and join the movement.

Find Your Voice

Katrina’s colorful youth and journey led her through 24 schools prior to graduating high school. She didn’t learn to read until the 4th grade. Mrs. Osterberg, a teacher that encouraged better results, took initiative and changed a life. Katrina’s story is one about finding her voice and encouraging others to use today’s technology as a global platform to inspire others and take a stance on issues that matter.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Privacy Fee Assessed

Privacy:  Payment in FULL Required 

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A mobile phone is personal property.  The cost of owning mobile devices for some people let alone families is a substantial financial commitment.  On top of that, our data is being harvested, mined, used to create massive revenue web hosting companies and also marketers.

AND we, the consumer pay for cell phones because… ?

The price being paid is a slowly developing image, that I believe will always be in flux, hindered only by the gumption of our dreams.

Having a mobile device is a convenience for the consumer, obviously, that’s why we all have them…except me.    It’s hard picturing life without our ‘lifeline’ but it is possible. The paying customer should have control over who is tracking their activity and cell consumers should receive disclosure of the utilization of their data and summary of benefit-outcome.

My exception:  Similar to how we civilians set “Google Alerts”, I stand firm against human trafficking, child abuse-pornography… these online activities need monitoring. This issue has reached epidemic porportions and it is an American problem too.  Human abuse falls outside of the lines of privacy protection because they are violating the privacy of others and prevelence falls with boys and girls alike.  This topic needs it’s own post some other time.

I know I specifically take issue with location-based geo-tracking.  For me it’s an issue of security.  I do not want my current location public at all times. Of course from a marketers perspective I experience a clash as I see the value of this type of marketing.  That said I believe ‘opting-in’ and ‘opting-out’ needs to be left to the consumer with full disclosure of the use of their data.  Forcing the customers hand is not a fruitful tactic that works long-term, they realized they were pressured influencing a trusting relationship.

We will continue to see more evidence of the chipping away at our privacy rights because of law enforcements use of warrantless cell phone searches to catch criminals in the act.  The precedence still remains to be set, for example check out this current US Supreme Court cases pending. As technology rapidly evolves, I sincerely doubt we will ever be ahead of the next and best of the tech world from a monitoring standpoint.  The reality is with benefits of technology there is a price to pay.  That price is your privacy.

Seven Basic Questions to Aid in Improving SEO

Since the number seven in numerology means ‘searcher and seeker of truth’, the title ‘seven questions’ is appropriate as effective SEO will help seekers find the answers and solutions needed.

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Delivering on client SEO depends first on understanding their business and their goals.

Ask these important questions:

  1. How competitive is their business niche? (Determine through industry specific key word search + location)
  2. Are they claiming their location on digital mapping sites and through local directories like the Chamber of Commerce?
  3. Do they need global, national or local exposure?
  4. Are they creating unique content? How are they sharing it? Are they utilizing cross platform promotion?
  5. Are they using keywords effectively? The revival of long-tail keywords can help companies stand out. Try this useful tool: Übersuggest.
  6. Who is the target and what is the targets intent?
  7. What is the budget?

Complimenting SEO with well-placed online advertising is a must have for effectiveness.  What is the objective?  Increase sales of products or services? According to Forrester, thirty percent of online shoppers start at Amazon to research products.  Amazon accounts for more than 19% of all U.S. ecommerce revenue.  So perhaps this is could be a great fit to advertise for some of your clients?  Or perhaps location apps are a better fit for those in the service industry.  Here is a great slideshare presentation on 20 apps that could be the compliment your client’s campaign needs.

It is also important to take into account devices usage statistics, gender and content area when planning for clients.  You need to know where the eyeballs are and how to reach them.

It may seem overwhelming, but when dissecting marketing and optimization step-by-step, effectiveness resides in client-by-client customization.  No two organizations are alike.

What are some of your tactics, tips and tricks?  Please share.

8 Basic Steps for Integrating Social Media Marketing – Forging a Foundation for the Future

Marketing strategies and campaigns have substantially grown in complexity.  Maintaining current content while cultivating branding and engaging audiences is not for the faint of heart.  So how do businesses maximize brand loyalty while elevating comprehensive campaigns through the use of social media visibility without compromising control?

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  1. First and foremost, develop a social media policy.  When you don’t know where to start, look to those who have established policies and start your outline from there.  Check out these policy examples: Coca-Cola, McDonald’s, American Red Cross & Starbucks.  Prior to moving forward, let your corporate legal counsel review and edit if necessary.
  2. Through your internal means of employee communication (Newsletter, Intranet, Digital Social Board, etc.…) ask each employee two simple questions. First, ask each to provide a brief description of what they value most about the organization they chose to serve.  And secondly, ask each to provide their level of comfort with social media on a scale of 1 to 10.   Ten illustrates exceptional ability.
  3. Identify a social media team that includes a rep from each department.  These are internal marketing links to the marketing department giving the organization a holistic voice.  (Employee buy-in is paramount to campaign success.)
  4. Utilizing internal feedback, task the marketing team to formulate a comprehensive integrated marketing campaign employing a combination of: PR-Blog(s), video, customer/client/patient testimonies – content, geo initiatives, discount partners like Groupon, social media and gamification.  Remember, each medium needs to be customized based on intended audience and approach and some platforms may not be a good fit.
  5. Minimally, test pilot campaign initiatives with your own team prior to launching them live.  Ideally, launch the campaign using a controlled test segment and employ random sampling to measure penetration and impact.
  6. Fine-tune if necessary prior to campaign launch based on reactive feedback.
  7. Task your whole organization with monitoring campaign initiatives.  Strong public relations and exceptional customer service is everyone’s responsibility from the janitor to the CEO.
  8. Base measurement on a campaign-by-campaign basis deriving from initial strategy and desired outcome.