“The Machine is Using Us… The Machine is Us.”

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Michael Wesch‘s thought provoking video illustrates how we collectively are teaching “the machine” through each ‘like’, search, click, check-in, etc… Perhaps we are grooming our future digital assistants based on our personal web trends and patterns. Our digital use creates a databased-backed web. Concern shifts to a right to privacy. Does your web activity exempt you to this right? Where do you draw a line in the sand?

Thank you Dr. Edmiston for your instruction and enlightenment in Emerging Media and the Marketplace.  I would not have seen this video otherwise.

(Photo credit)